HOW TO TELL STORIES THAT SELL, PROPEL AND EXCEL

---

THE BOOK

How to Tell Stories That Sell, Propel and Excel is a modular, practical guide for your marketplace and workplace. Whether you work in sales, marketing, L&D, leadership coaching, training, organizational development, presentations or communications, this book shows you how to craft stories that connect emotionally, communicate value clearly, and drive action. Through simple frameworks, real-world and realistic examples, and proven techniques, readers will learn how to turn data into narrative, transform messages into meaning, and inspire customers, clients, and colleagues to buy in, move forward, and perform at their best.

THE SERVICE

Weekly emails with step-by-step workflows

Guides , templates, customizable examples

Genre and platform, interactive guide and preparation portal

Topic-specific storytelling workbooks

Genre and platform-specific storytelling guides, including:

• Interactive and immersive theater
• Video and animated stories
• Documentary and audio stories
• Stand-up comedy and improv
• Live, on-stage performances
• Public and motivational speaking
• Ads and marketing collateral
• Generative and other AI tools for storytelling

And more!

ABOUT THE AUTHOR AND COACH

Teja Arboleda, M.Ed., is an Emmy Award and five-time Telly-Award winning producer; a TEDx speaker; actor; and director. He has worked in every area of entertainment and interactive training. He is the Founder and President of Entertaining Diversity, Inc. which creates immersive and interactive learning experiences through media and live performance. He is also the Chief of Global Creative Services at Ibis Consulting Group, which has served 1.5 million organizational learners worldwide.