COMING APRIL 2026
How To Tell Stories That Sell, Compel and Excel
THE BOOK
How to Tell Stories That Sell, Propel and Excel is a modular, practical guide for your marketplace and workplace. Whether you work in sales, marketing, L&D, leadership coaching, training, organizational development, presentations or communications, this book shows you how to craft stories that connect emotionally, communicate value clearly, and drive action. Through simple frameworks, real-world and realistic examples, and proven techniques, readers will learn how to turn data into narrative, transform messages into meaning, and inspire customers, clients, and colleagues to buy in, move forward, and perform at their best.
AND MORE
How-to guides
Templates / customizable examples, including:
- Storybank
- Creative Workflow
Genre and platform, interactive guide and preparation portal
Topic-specific storytelling workbooks
Genre and platform-specific storytelling guides, including:
- Interactive and immersive theater
- Video and animated stories
- Documentary and audio stories
- Stand-up comedy and improv
- Live, on-stage performances
- Public and motivational speaking
- Ads and marketing collateral
- Generative and other AI tools for storytelling
And more!